Top 10 Places in Provence To Buy By Overseas Property Buyers

From sun-drenched villages to elegant towns and coastal gems, Provence has long enchanted international buyers with its unique blend of beauty, lifestyle, and authenticity. If you’re dreaming of a home in the South of France, here are ten locations that consistently capture hearts—and hold their value.

1.The Luberon Villages (Gordes, Roussillon, Bonnieux, Ménerbes)

This is the Provence you’ve seen in glossy magazines and classic films – golden-stone villages perched on hillsides, fields of lavender and sunflowers, and quiet lanes winding through vineyards. The Luberon remains one of the most sought-after areas for its postcard-perfect charm and peaceful rural life.

Why buyers love it: Romantic countryside, timeless beauty, and the perfect setting for a second home or long summer retreat.
Who’s buying: British, American, Dutch, Belgian.

2. Aix-en-Provence

Elegant and lively, Aix combines the soul of Provence with the energy of a university town. Its tree-lined boulevards, bustling cafés, and regular markets create a refined yet relaxed atmosphere.

Why buyers love it: Culture, climate, and convenience – plus a TGV to Paris and nearby international schools.
Who’s buying: British, Swiss, American, and Parisian second-home owners.

3. Saint-Rémy-de-Provence

Chic yet grounded, Saint-Rémy offers a harmonious blend of art, tradition, and Provençal glamour. With the Alpilles hills as a backdrop, it’s little wonder Van Gogh found inspiration here.

Why buyers love it: A refined rural setting with excellent restaurants, galleries, and a vibrant weekly market.
Who’s buying: Well-heeled British and American buyers.

4. Uzès (technically in the Gard, but pure Provence in spirit)

With its honey-coloured stone buildings and a glorious Saturday market, Uzès feels like a hidden treasure. It’s steeped in history, but never stuffy – just very French, in the best way.

Why buyers love it: Authenticity, character, and a quieter pace of life.
Who’s buying: British, Dutch, and German buyers looking for the real deal.

5. Les Alpilles Villages (Eygalières, Maussane-les-Alpilles)

These charming villages lie among olive groves and vineyards, with winding lanes and shaded squares straight out of a storybook. There’s a quiet sophistication here that draws in those seeking discretion and beauty.

Why buyers love it: Understated luxury, breathtaking views, and a true Provençal way of life.
Who’s buying: High-end international clients seeking privacy and peace.

6. Avignon

Avignon is steeped in history and culture, with its striking medieval ramparts, the Papal Palace, and one of the most vibrant arts festivals in Europe. It’s also incredibly practical for travel.

Why buyers love it: Excellent transport links, rich history, and strong rental appeal.
Who’s buying: A mix of lifestyle buyers and investors.

7. L’Isle-sur-la-Sorgue

Known as the “Venice of Provence,” this riverside town is famous for its antique markets and waterside cafés. It’s busy, beautiful, and always full of life.

Why buyers love it: A vibrant town with character, perfect for those who want charm with a bit of buzz.
Who’s buying: British, Belgian, and American buyers

8. Cassis & the Calanques Coast

Cassis offers a gentler alternative to the Riviera – pretty pastel buildings, a charming port, and dramatic limestone cliffs that plunge into turquoise waters.

Why buyers love it: Stunning scenery, relaxed seaside living, and fabulous seafood – all just 30 minutes from Marseille.
Who’s buying: French and Northern European buyers looking for coastal bliss

9. Vaison-la-Romaine

Vaison is where history and authenticity meet. Roman ruins, a medieval upper town, and nearby vineyards make this a wonderful spot for those seeking a more low-key, lived-in Provence.

Why buyers love it: Rich history, friendly atmosphere, and good value compared to more touristed areas.
Who’s buying: Budget-conscious overseas buyers, especially British and Dutch

10. Mont Ventoux Area (Bédoin, Malaucène)

At the foot of the mighty Mont Ventoux are peaceful villages surrounded by forest, vines, and lavender fields. It’s a haven for cyclists and nature lovers.

Why buyers love it: Affordable, scenic, and ideal for outdoor living.
Who’s buying: Active lifestyle seekers from the Netherlands, Belgium, and beyond.

Whether you’re drawn to the quiet romance of the Luberon, the artistic flair of Saint-Rémy, or the Mediterranean charm of Cassis, Provence has something for every taste and budget. The key is finding a place that speaks to your heart, and suits your lifestyle.

The Top 10 Locations In Provence For Overseas Buyers, Covering Lifestyle Type, Price Range, Accessibility, And Typical Buyers

Prices are indicative for detached houses or village homes; luxury estates exceed these ranges.
Accessibility combines proximity to TGV stations and major airports (e.g., Marseille or Nîmes).
Lifestyle types give a quick feel for the area’s character.